Wednesday, April 21, 2010

Look in the mirror please......

To be heard....that is all most people want.  I also think that being heard without being understood is the cause of so much frustration for many.  Especially in the arena of consulting.  Communicating effectively is a must and when it's avoided due to issues at hand it becomes a huge waste of my client's valuable time.  MPower Plus ONE's sole purpose is to inspire, motivate and educate.  One cannot happen without the other.  Our initial time for our clients is usually spent trying to establish working relationships with their current vendors making certain they know MPower Plus ONE only wants everyone involved in the growth of the business to succeed...including current services.  Most situations work wonderfully and every once in a while, the humaness of us all will show it's sinful face.  I try to handle these rare circumstances as diplomatically as possible, but when emotion is elimated and you look into a negative situation, the truth of it all is so apparent.  How to proceed with the goal of the business's needs?  It takes a very large mirror and opening everyone's eyes to the main objective.  Pointing out how it makes one look with the actions taken.  Focusing on the client and their needs is everything and if what you see in the mirror does not reflect that, then taking the high road needs to occur.   Please see this post about taking the high road:  http://mpowerplusone.blogspot.com/2010/02/taking-high-road.html

Educating my clients on how to best utilize all their current services to the full extent gives me the ability to look in the mirror every day knowing I am taking the high road and doing what's best for their growth!  It can sometimes be less than pleasant to deal with those that can't or won't look in the mirror.  If you provide services of any kind to a customer, I sincerely hope you strive to provide honest and great work.  It represents your image very much...check the mirror and step up! 

Friday, April 16, 2010

Good habits make for sweet dreams

They say that it takes 10 days for a new habit to stick.  The concept MPower Plus ONE is sharing with so many businesses has brought wonderful growth.  Everything is so fast paced these days and our concept has made it possible for businesses to reach the world wide web with much ease and affordability.  Business owners want a website and social media, but no one has the time to manage the effort each and every day.  A website and social media requires consistent care for it be the effective tool that can grow your business efficiently.  As the owner of this business it is so exciting to see great things happening with the vision of helping others achieve success for their dreams.  I take such personal interest in each and every client's goals and strive to expose their strengths and all that makes them truly unique to their prospects.  I preach the art of delegation to all of my clients and now must practice what I preach.  To find people that will personally take interest in our clients success can sometimes be a challenge.  Customer service and genuine concern for our clients vision are habits I expect from all resources I utilize for my clients.  Building a team of companies, vendors and employees that meet these high standards has taken much effort.  I am happy to report to all of you that there are many businesses out there that want to provide this excellence and I sleep well at night knowing my clients will receive only the best of care.  Sweet dreams!       

Sunday, April 11, 2010

Getting the best bang for your buck!

Outsourcing is key when managing both media relations and PR.  MPower Plus ONE's goal for each client is to manage all marketing and PR efforts under one umbrella.  I really try to remind our clients to keep things simple because it can get very complicated if everything gets scattered.  Dental and orthodotic practices are approached by incredible sales reps from all sorts of companies.  Staff spend so much time trying to find the best product and/or services for the best price.  Media relations and PR relations bring in all sorts of sales reps for the best way to market.  These are the very resources that MPower Plus ONE can manage for the doctor.  Web design and hosting, yellow page ads, magazine and newspaper ads, charities and medical/dental directories and many more.  All these efforts require contracts which always renew with some type of increase year after year.  If you are paying for an ad in any media we make sure the designer works with your practice in mind and we make sure the rates you are paying are the best rates available....there are too many alternatives out there for this type of business to continue to raise your rates year after year.  What does your fee include?  We make sure we utilize every tool available to you and then some.  The market is way too competitive right now for you to have to settle.  Negotiation is one of our most powerful strategies to save you money with each and every effort made for your growth.  Being the middle man empowers our clients to get the best rates.  It's a great place to be!