Sunday, April 11, 2010
Getting the best bang for your buck!
Outsourcing is key when managing both media relations and PR. MPower Plus ONE's goal for each client is to manage all marketing and PR efforts under one umbrella. I really try to remind our clients to keep things simple because it can get very complicated if everything gets scattered. Dental and orthodotic practices are approached by incredible sales reps from all sorts of companies. Staff spend so much time trying to find the best product and/or services for the best price. Media relations and PR relations bring in all sorts of sales reps for the best way to market. These are the very resources that MPower Plus ONE can manage for the doctor. Web design and hosting, yellow page ads, magazine and newspaper ads, charities and medical/dental directories and many more. All these efforts require contracts which always renew with some type of increase year after year. If you are paying for an ad in any media we make sure the designer works with your practice in mind and we make sure the rates you are paying are the best rates available....there are too many alternatives out there for this type of business to continue to raise your rates year after year. What does your fee include? We make sure we utilize every tool available to you and then some. The market is way too competitive right now for you to have to settle. Negotiation is one of our most powerful strategies to save you money with each and every effort made for your growth. Being the middle man empowers our clients to get the best rates. It's a great place to be!
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